Mussolini s Main Goals For Italy - 1177 Words

â€Å"Thou shalt not be a victim, thou shalt not be a perpetrator, but above all, thou shalt not be a bystander† (A), these wise words were spoken by Yehuda Bauer, 65 years after the start of the Holocaust. Italy, under the rule of fascist dictator Benito Mussolini, was one of the many countries who turned her back on the Jewish people. Because of political, social and economic reasons, Italy was a bystander to the heinous crimes inflicted on the Jewish population. Benito Mussolini took control of the Italian government in 1922, and ruled until 1943. Under Mussolini’s rule, democratic institutions were shut down. The shutdown of democratic institutions resulted in a Fascist dictatorship. One of Mussolini’s main goals for Italy was to build a†¦show more content†¦Nazi propaganda in Italy included pictures of smiling Nazis reaching out to shake your hand, and small children waving flags with swastikas. The lack of honest media showing what was happening to the Jewish community, and why it was happening, resulted in uneducated Italian citizens who did not know the true horror of what went on in concentration camps. Word of what was going on in Germany did not even reach America until 1942 in an article written by Varian Fry. Fry describes the massacre of the Jewish community as acts â€Å"so horrible, decent men and women find them impossible to believe [and] so monstrous that the civilized world recoils incredulous before them† (Fry). This article resulted in America’s very late, but positive involvement in the Holocaust. But why did Italy, a country so much nearer in proximity to Germany than America, never get involved? Because Nazi propaganda was nonexistent in America. Nevertheless, some could still argue that social forces had no effect on Italy’s un-involvement, this argument would be extremely weak because it is clear â€Å"Nazi propaganda was essential to motivating those who executed the mass murder of European Jews† (Nazi). If disinformation, such as propaganda had not swept across the country of Italy, it is clear to see why the number of Jews who were sent to concentration camps would have been fewer. As a final point, economic factorsShow MoreRelatedCompare and contrast the internal policies of Mussolini and Stalin.1271 Words   |  6 PagesCompare and contrast the internal policies of Mussolini and Stalin. Mussolini and Stalin were two of the most significant dictators of the 20th century. Both aimed to establish a totalitarian system but their different characters and circumstances in their respective countries resulted in two very different approaches in obtaining their goals. At the beginning of Mussolini s era, Mussolini was supported by the Liberals in parliament. With their help he introduced strict censorship and alteredRead MoreThe Italian Campaign For World War II1315 Words   |  6 PagesBritish favored pushing north through Sicily and Italy, the Americans wanted a direct, cross-Channel attack. Since this required detailed discussions, a conference between Roosevelt, Churchill, and their senior leadership was scheduled. The two leaders chose Casablanca for the meeting. Casablanca Conference - The Talks: The talks consisted mostly of planning an invasion of southern Europe. It was felt that invading Italy would take Benito Mussolini s troops out of the war and force Germany to shiftRead MoreItaly During The World War II1455 Words   |  6 PagesWhile Italy was first in triple alliance 1882 made up with Austria-Hungary and Germany, Italy had signed the secret Treaty of London. In this treaty Britain had offered Italy large sections of territory in the Adriatic Sea region – Tyrol, Dalmatia and Istria. Britain and France wanted Italy to join in on their side so that a new front could open up the south of the Western Front. As a result, Italy switched sides and started to fight against Central Powers. As the time transferred to WWII, Italy wasRead MoreA Totalitarian State Of The Soviet Union1552 Words   |  7 Pages1923. Germany, Italy, Soviet Union, and Spain all were totalitarian states at once upon time. Totalitarian states all begun with the most powerful, crucial leaders t o date. All of the leaders have something in common, they all wanted power. They all realized that with power comes great responsibility, they gave themselves too much responsibility. Joseph Stalin, the dictator of the Soviet Union created fascism. Adolf Hitler, the leader of Germany created the Nazi Party. Benito Mussolini, the leaderRead MoreAccount for the responses of the European democracies to the military aggression by Italy and Germany during the 1930s.1547 Words   |  7 Pagesin the annals of world history in the 20th century. Mussolini and Hitler’s rise to power was clearly a threat to the freedoms of the United States and its Allies. Through God’s grace and omnipotence, the US alliance, industrialization and intellectual might, we had the resources required to overcome the fierce and mighty threat of Fascism in the Free World.â€Æ' In the 1930s, European governments found it necessary to appease Hitler and Mussolini. Appeasement is the word that clearly sums up the policiesRead MoreThe Media Influence On Human Rights1544 Words   |  7 Pagesthere is evidence that the media system in Italy is wide and full of controversial aspects. For these reasons the history of Italian press gives irrefutable proof of how the news media industry is powerful and audiences get influenced so easily by the information it gives. Considering, for instance, Benito Mussolini and his propaganda during the World War two (Hibberd, 2007). After the â€Å"March on Rome† in 1922, the ex-socialist newspaper editor, Benito Mussolini became the Italian Prime Minister. DueRead MoreEssay on Success of The League In The 1920s1434 Words   |  6 PagesSuccess of The League In The 1920s To determine whether the League of Nations was a success we need to know what it aimed to achieve and to what extent were they achieved. Their main aims were: -To discourage aggression between nations -To improve living and working conditions -To encourage nations to disarm -To encourage countries to cooperate, especially in business and trade The first main aim of the L.O.N was to discourage aggression between Read MoreAdolf Hitler And The World War II Essay1653 Words   |  7 PagesA few days before the deliver of German battery in Italy, Italian partisans stop a side of Fascists severe to companion their apophyge to Switzerland. Hiding under a pyre of cover was Mussolini. The whole litigant, end Mussolini s concubine, Clara Petacci, were summarily scot on April 28, 1945. Their substance were taken to Milan and well-hung up on people exhibition, upside down. February 1, 1943 - The German number in Stalingrad capitulate, frustrate in comprehensive part by the Soviet overwinterRead MoreHistory Of Germany During World War II1753 Words   |  8 Pagesenforced the Nazi party throughout Germany . Hitler s goals were to make Germany the best country by doing this he caused another world war. During World war II Germany was part of the axis powers. The axis powers at first was made up Germany, Ussr, Japan, and Italy. Throughout the war germany betrayed the USSR and broke the nazi-soviet pact. this caused for the ussr to join forces with the allies US, China, and Great Britain. hitler s main goal of leading germany was to make germany more powerfulRead MoreGermany : The German Problem1418 Words   |  6 Pagesmovements led a radical Serbian to assassinate Austrian archduke Franz Ferdinand, a major contributing factor to the commencement of World War I. President Wilson’s Fourteen Points: A speech by U.S President Woodrow Wilson, which outlines fourteen goals that the U.S would complete to bring peace to Europe following World War I. The fourteen points drafted a policy that stressed democracy, self-determination, free trade and open negotiations. This speech eventually led Wilson to establish the League

Essay on The Major Dimensions of Social Stratification

The Major Dimensions of Social Stratification For one to attempt the question, â€Å"what are the major dimensions of social stratification?† , one must first define the term social stratification. Social stratification is often used interchangeably with social inequality and one must distinguish between the two terms. Social inequality refers to the existence of socially created inequalities. Social stratification is a form of social inequality, however, social inequality does not inevitably lead to social stratification. It is define as the presence of distinct social groups which are ranked one above the other in terms of factors such a prestige and wealth. These factors are called valued resources.†¦show more content†¦This would distinguish them from members of other strata. These levels or strata are ranked hierarchical order in terms of superiority and inferiority. Persons or groups in a higher ranked stratum have greater access to valued resources such as power, prestige, wealth, and privilege than the persons at the bottom or in the lower ranked stratum. Therefore it can be said that those at the top are considered to be superior to those at the bottom. One can note that in most systems of stratification, the group occupying the higher stratum tent to have a smaller population that those at the bottom. The lower the stratum, the more population increases. Hence an illustration of a system of stratification can be represented by a pyramid or a triangle. The Indian caste system can be used as an example of a system of stratification. This system consist of five levels or castes namely the Brahmins ( priest at the highest caste), the Kshatriyas (rulers and warriors), the Vaisyas (merchants and traders), the Sundras (cultivators and menials), and the Outcaste (labour force). This system is one in which power and prestige rest in the hands of the upper caste whereas the lower caste perform the menial, dirty job such a s street sweeping and disposing of dead animals. Each caste is further subdivided into jatis and are ranked as well within a particular locality. This system isShow MoreRelatedSocial Stratification Has Good Consequences For Society1061 Words   |  5 Pagesthesis states that social stratification has good consequences for society. They argue societies may have different occupations or tasks that these jobs differ in their importance to society. They believed this encourages people to work harder and be more efficient i n their jobs, ultimately benefiting society. 2.  List and define three different systems of stratification in society. The three different systems of social stratification in society are slavery, castes, and social classes. SlaveryRead More What is wrong about Donald Blacks theory of law? Essay1262 Words   |  6 PagesWhat is wrong about Donald Blacks theory of law?   Ã‚  Ã‚  Ã‚  Ã‚  In his book on ?The Behavior of Law? Donald Black attempts to describe and explain the conduct of law as a social phenomenon. His theory of law does not consider the purpose, value, impact of law, neither proposes any kind of solutions, guidance or judgment; it plainly ponders on the behavior of law. The author grounds his theory purely on sociology and excludes the psychology of the individual from his assumptions on the behavior of law (BlackRead MoreThe Theoretical And Methodological Perspectives Of Radicals Karl Marx And Friedrich Engels1162 Words   |  5 Pagesmeaning that classes have is they are actual groups in social structure. Durkheim’s method was to study a phenomenon in terms of the nature and number of its parts and how the parts worked in accordance to one another. Durkheim was concerned with social injustice, and he differed in beliefs from Marx and Engels’ focus on exploitation, working class, and conflict. Durkheim contended that the issues of modern society were more widespread across social classes and could not be solved by means of conflictRead MoreSocial Stratification1747 Words   |  7 Pagesaddress what social stratification is, and why sociologists consider it crucial to our understanding of today’s society. In addition it will also be discussing the three dimensions of social stratification and how we think its changed since the 1970s and 80s to today, and which theory we think best explains this change. Along with how the inequality of valued resources impacts America as a whole, and how the recent financial meltdown has made stratification worse in America. Stratification can be definedRead MoreThe Concept of Social Stratification1290 Words   |  5 PagesSocial stratification can be simply defined by stating that it is a system in which a society ranks categories of people in a hierarchy (Macionis, page 224). The concept of social stratification is based on four central principles, which are social stratification is a trait of society, not simply a reflection of individual differences, it carries over from one generation to the next, while it is universal, it is also variable, and social stratification involves not only inequality but beliefs asRead MoreSocial Stratification According to Marx and Weber1163 Words   |  5 PagesSocial stratification is the hierarchical arrangement of individuals into divisions of power and wealth within a society. Social stratification relates to the socio-economic concept of class, consisting of the upper class, middle class, and lower class. Each class may be further subdivided into smaller classes through the main indicator is occupation. This is the most practical and most effective means of encompassing the wide variety of economic and social elements that go to make up a person’sRead MoreSocial Stratification2712 Words   |  11 PagesSocial Stratification A. What is Social Stratification? 1. Social stratification is defined as a system by which society ranks categories of people in a hierarchy a. There are four fundamental principles of stratification: †¢ Social stratification is a characteristic of society -- not just due to individual differences †¢ Social stratification persists over generations †¢ Yet, most societies allow some sort of social mobility or changes in people s position in a system of social stratificationRead MoreMax Weber s Theory Of Power897 Words   |  4 Pagesalso state that there are two faces of power: the elitist approach, which holds the basic premise that in every human institution, there is an ordered system of power, or a â€Å"power structure,† which is a part of, and mirrors the organization s stratification, and the pluralist approach, which suggests that power means being able to participate in decision-making, which can then only be analyzed after â€Å"careful examination of a series of concrete decisions (Bachrach and Baratz). The pluralist approachRead MoreSystems of Social Stratification2682 Words   |  11 Pagessystems of social stratification. The main aim of this essay is to compare and contrast these systems as well as indicating their advantages and disadvantages to development. The essay begins with defining the key t erms which include comparing, contrasting and development. It further goes on to define as well as explain social stratification itself, the caste, the class and the colour-bar systems respectively. The essay further talks about the advantages and disadvantages of these systems of social stratificationRead MoreIncome Inequality : The Perspectives Of Marx And Weber Essay1505 Words   |  7 Pagesdiscussed their ideas of social inequality and addressed the relationship between inequality and social structure as an important theme in their work. This paper compares and contrasts the approaches of Marx and Weber to the issue of inequality in American society. The discussion includes their arguments concerning how stratification in society influences income inequality and distinguishes their predictions about its trends. According to Marx’s theory, social stratification is created by unequal property

Marriage Contract Free Essays

Marriage contracts have become fashionable in this twenty first century. This is where the husband and wife agree to be married only for a period of time. This can be done formally or informally. We will write a custom essay sample on Marriage Contract or any similar topic only for you Order Now Usually this is characterized by writing of wills. The contract springs from the arbitrary will of the people involved. In this case the husband and wife. This usually shows who will own the property after the contract expires. The contract is usually formal when there is a common will between the parties. This is where there is alienation of a thing, and in this case one of the parties has a negative moment. There is also appropriation of the thing where the other party has a positive moment. Marriage is usually understood as a social institution. It generally constitutes of social, religious, communicative, and contractual dimensions. There are usually conflicting needs and natural inclinations when marriage is viewed as a contract. Philosophy of Marriage The philosophy of marriage acknowledges that this institution provides security for the people there in. This philosophy stipulates that the parties involved have to take full responsibility to children until they are old enough to be independent. This means that the fruits of procreation will always exist in a marriage. This is where individuals will provide protection and support to each other. In the marriage philosophy, there exists mutual respect between the parties. Each partner brings in love, and care to the relationship. In this case there is no overriding partner or superiority is not exercised in this case. There is equality between the parties. [1] Philosophy of Love This shows that people get married to the people they love and those that they are attracted to. The philosophy of love acknowledges that love normally diminishes with time when the parties get married. There are different types of love .This includes the Eros that is characterized by excitement and intimacy. This commonly exists between people of the different sex. Love is important to any marriage set up. There is also the agape and philia love. Religion There are various forms of religion in the world today. The marriage union may bring together people of diverse religions. Among the religions available[2] includes Christianity, Muslim, Hinduism, Buddhists etc. Due to high mobility rates individuals in marriage may be from different religions. This factor has influenced formation of marriage contracts. This is where either of the parties doesn’t want to change his or her religion or stay with someone of a different religion forever. They then agree to stay together just for a period. In case children are born in such set up then they may be allowed to choose for themselves once they are mature enough. When the children are still young it becomes hard to decide which religion they belong. Parties can cope by allowing children be of father’s religion till they are old enough to choose. Rearing of Children Most marriages are normally blessed with children. Some partners may agree not to have children at all. In contract marriages, partners provide care, support and protection to children when the contract still exists. When the contract expires, the parties agree who will take custody of children. Some partners may share the kids between themselves. Most of them let the mother take custody of the children and the father supports financially. In this case the father may be allowed to visit. This is how the parties cope. Communication Communication is an important aspect in any marriage set up. In marriage contracts, communication is normally very good when the parties are still married. In marriage the parties should be open to each other. They share joys, even fears. When the contract expires communication dwindles. Parties become reserved. Individuals cope by looking for new friends at work or in the neighborhood. Money When parties are married, they may have joint accounts. Each of them has to contribute some amount of money to wellbeing of the family. They are accountable to each other on how they spend their money. When the contract expires each individual chooses what to do with their finances and is not accountable to the other party. Parties may cope by taking up extra job to meet their needs. Intimacy When the individuals are married, intimacy is inevitable. The individuals will automatically have sex within the marriage institution. When the marriage contract expires, the parties will no longer enjoy the conjugal rights. Neither of the parties will demand from the other. Some individuals may still be intimate even after the marriage contract expiring. Other parties cope by having other sexual partners. Personal and Spouse Independence They are very little personal independence when parties are still married. When the contract expires the man and woman expect to be independent. The individuals are no longer accountable to each other. Each person minds his or her own business. Some parties who want their personal independence after the contract may relocate to other places. Social Activities When in marriage individuals enjoy social activities like partying, swimming or jogging together. The parties are free with one another. Such social activities bring joy to the marriage. Coping with such an issue can be tricky because the individuals could have gotten used to each other. Some may continue having social activities after the contract expires. Some cope by getting new friends to socialize with. Occupational Issues When parties are still married occupational issues are affected in relation to family responsibilities. For instance a wife may remain at home and take care of kids while the husband goes to work. When the marriage contract expires the wife may cope by getting a job and employing a house help. This is because the husband may never give her much support as before. Household Responsibilities In marriage set up, the husband and wife normally share the household responsibilities. This includes laundry work, cleaning, cooking and things like baby sitting. When the marriage contract expires, parties may cope by employing house helps or end up doing all the work by themselves which may be quite strenuous. This may need resigning from work. Conclusion Marriage in itself encompasses so many issues. There are religion issues, money, intimacy, communication among others. It is always better when the parties stick together throughout their lifetime for better and for worse. While marriage contracts are thriving in this century, they are not the best. This is because children are adversely affected. The individuals find it hard to cope .This is in relation to intimacy issues, rearing children and shouldering other responsibilities. It is needless to say that two are better than one, because when one falls down, the other can pick him or her up. Reference Danley, J. R. (1979): Contracts, conquerors, and conquests, IN: Southwestern journal of philosophy. – 10:no. 1:171-177 [1] Danley, J. R. (1979): Contracts, conquerors, and conquests, IN: Southwestern journal of philosophy. – 10:no. 1:171-177 [2] Danley, J. R. (1979): Contracts, conquerors, and conquests, IN: Southwestern journal of philosophy. – 10:no. 1:171-177 Â   Â   How to cite Marriage Contract, Essay examples

My speech is all about piracy Essay Example

My speech is all about piracy Paper Piracy refers to illegally copying or distributing unauthorized software or music, mostly the internet is the medium for advertising, offering, acquiring, or distributing pirated software. Everyone can create a website. Besides, the explosive growth of e-commerce and mp3 sites and programs, such as mp3. com and Napster, have made it even easier for criminals to distribute software and music through the internet. This has decreased sales of legal software and audio-cds. An estimated 2 million web pages offer, link to, or otherwise reference warez software the internet code word for pirated software. A recent investigation indicates that more than 60% of software sold through internet auction sites is counterfeit and more than 90% is sold in violation of the publishers license agreement. History of piracy Since the beginning of the personal computer there was piracy. The floppy disk was made to transfer your documents to any computer you like. This opened a bridge to piracy, everyone could copy entire programs and give or sell them to others. Nowadays youll be looking for a needle in a haystack to find software which isnt secured for copying. Thats logic, because many people have or have access to a burner. We will write a custom essay sample on My speech is all about piracy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My speech is all about piracy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My speech is all about piracy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With the rise of the burner the sale of recordable cds rose too, and the market is still growing Im sure everybody knows Microsoft Encarta. This encyclopaedia was protected against copying, but the newest version isnt! Microsoft decided not to waste money at the development of a good protecting-system and decreased the price. Microsoft made this move because they know that their software would be cracked anyway and hope to sell more of their product. To give you an example of the cracking of Microsoft software, last week but I got the opportunity to get a working copy ( in Dutch !) of the new operating system, Microsoft XP, even a day before the official release of the software. Now the three million dollar question: why should we pay for that nice new audio-cd or programme if you can get a copy for a few guilders? The development costs money. This applies both to music as well for software. If you buy legal software youll have the right to get technical support and to get free or cheap updates of your software, if available. Besides, legal software is, with a few exceptions, bug and virus-free. What actions are being taken to stop piracy? To stop piracy several organisations were set up, such as the Dutch Buma/Stemra and the BSA. The Buma/Stemra cooperates with the Public Prosecutor, the police and other Criminal Investigation Departments. Buma/Stemra is an organisation which tries to find the illegal music sources and prosecutes them. In the worst case you can put in prison for a maximum of four years and fine hundreds of thousands of guilders. The BSA, Business Software Alliance, is the world s leading organisation dealing with the use of illegal software. The BSA busted the illegal software-collection-cd-rom Twilight nearly three years ago, but after a short period of inactivity Twilight is still up and running. BSA has approximately 65 hotlines around the world for callers who seek information about or wish to report piracy. The BSA set up hundreds of criminal cases, closed down pirate internet sites, stops the illegal sale of pirated software through the internet and seizes illegal cd presses. All money collected from settlements is used to fund the organizations education and enforcement programs. My opinion about piracy. I think piracy is the direct result of the high prices. But not only that, the PlayStation became so popular because you have the opportunity to copy the cd-roms. Some people, including me, think that Sony on purpose created the possibility to copy them to get a high profit of the machines. There is a slight chance piracy can be stopped, because you cant check everything anywhere. If the prices of legal software and updates decrease a lot people would buy more legal and less illegal software.

Soft and Hard Power Essays

Soft and Hard Power Essays Soft and Hard Power Essay Soft and Hard Power Essay Essay Topic: Hard Times Soft Power and American Foreign Policy There is a growing anti-American sentiment across the globe. The Eurobarometer showed that Europeans think Americans tend to play a negative role in fighting poverty, protecting environment and maintaining peace. There is growing unpopularity amongst the youth of the world against the US. The US policy makers are not really concerned about this growing unpopularity because there is this notion that America is very strong. Because of this attitude American foreign policy also pays very little attention to soft power. * However, the US needs soft power for three reasons: It cannot tackle the new security threats with old security strategy. Example, while US was able to successfully topple the Taliban regime in Afghanistan after 9/11 it was not able to successfully over throw Al-Qeada which has presence in over 60 countries. * Unpopularity and disregard for softpower can have a negative effect on US image, which in turn can reduce its hard power. * In a growing global information age it is very important to have alliance across the globe. If the US keeps emphasizing on hard power it will become difficult for US to find alliances. For example if a Swede hacks into the Pentagon the US needs the help of Sweden to extradite their citizens. However, if relationship with Sweden is not good then it becomes difficult for the US to tackle cyber warfare. In recent times neo-conservatives have taken over foreign policy where they have a desire to spread democracy. However, unlike their predecessors who emphasized on the building international institutions along with democracy promotion, neo-cons want to spread democracy with the use of hard power. According to Joseph Nye this is a wrong strategy. However Nye states that all is not lost for the US and it can still overhaul its foreign policy. He suggests: a) Promote more economic development policy focused on the world’s poor. He credits George Bush for emphasizing long term assistance to African poor. b) To build alliance through international institutions. For example, the war in Kosovo had broad legitimacy and actually improved the image of US because US went through the security council where it got an overwhelming majority to go ahead with its plans. In the end Nye states that what the US needs is a Jeffersonian ideology towards foreign policy rather than a Jacksonian one.

Patricia Vickers-Rich - A Profile of the Famous Paleontologist

Patricia Vickers-Rich - A Profile of the Famous Paleontologist Name: Patricia Vickers-Rich Born: 1944 Nationality: Australian; born in the United States Dinosaurs Named: Leaellynasaura, Qantassaurus, Timimus About Patricia Vickers-Rich Sometimes, even globe-trotting paleontologists become associated with the specific geographical areas in which they made their most famous fossil discoveries. Such is the case with Patricia Vickers-Rich, who along with her husband, fellow paleontologist Tom Rich, has become virtually synonymous with Dinosaur Cove. In 1980, the couple explored the remains of  this ancient river channel, studded with bones, on the southern coast of Australiaand soon they began a careful series of excavations, which involved the strategic use of dynamite and sledgehammers. (Vickers-Rich is not a native-born Australian; she was actually born in the United States, and emigrated Down Under in 1976.) Over the next 20 years, Vickers-Rich and her husband made a series of important discoveries, including the small, big-eyed theropod Leaellynasaura (which they named after their daughter) and the mysterious ornithomimid, or bird-mimic dinosaur, Timimus (which they named after their son). When they ran out of children after which to name their fossils, they turned to the corporate institutions of Australia: Qantassaurus was named after Qantas, the Australian national airline, and Atlascopcosaurus after a prominent manufacturer of mining equipment. What makes these finds especially important is that, during the later Mesozoic Era, Australia was located much farther south than it is today and it was therefore much colderso Vickers-Richs dinosaurs are among the few known to have lived in near-Antarctic conditions.

Fashion Marketing Essay Example | Topics and Well Written Essays - 500 words

Fashion Marketing - Essay Example The paper "Fashion Marketing" intends to consider care products and in definite the Tom ford Carine mock-lizard bag. This bag is stylish with intertwined smart and refined spacious compartments. It serves as the epitome of classic luxury. It is designed to make an impression especially for the models during the beauty shows. It is notable that, the market trend of this Carine Mock-lizard bag has been growing tremendously over the past years. This growth trends are attributed to the growing appreciation of the brand in the modeling and beauty industry. It is imperative to note that, model and beauty industry is attributed to change of fashion however, some fashion has been repeating. For instance, the Tom ford lizard bag has been in existence from as early 1970s, and it has been appreciated and embraced in beauty shows up to date. It is fundamental to note that, the shape and size of this product has undergone the transformation to suit the ever-changing demands of the model and beaut y trends. The brand products can be purchased from numerous stores across Europe, which include London, Birmingham, Manchester Exchange Square and Manchester Trafford. The environment under which these products are sold is not founded on competition but rather universal market environment. This is due to the target group, which is relatively perceived as rich because of the social status they hold in the society. On the other hand, the consumer might not prefer any specific outlet such as the city center or the Trafford centre.